RPA & Digital Transformation

Date: 14/07/2022

The Role of RPA in Digital Transformation

In the current digital age, utilizing digital technologies, increasing capabilities, and altering customer relationships, operational procedures, sales, and service are all part of the digital transformation. 

Robotic Process Automation (RPA) can catalyze successful digital transformation by automating tedious, repetitive, and time-consuming processes. It frees human resources from doing tiresome manual labor so they can concentrate more on the critical aspects of the company. 

RPA services increase across industries and have many advantages for businesses. These include lower costs, improved operations, fewer bugs or errors, better customer experiences, better management, and control, and higher ROI.

RPA & Digital Transformation

In addition to altering how we communicate, use and create information, the digital revolution is also changing how we conduct business. Businesses now have many new opportunities to operate more profitably, effectively, and efficiently thanks to digital technologies. 

The convergence of three significant trends, including digital transformation, new business models, and RPA, is transforming the way we work.

Every industry has experienced a different rate of digital transformation. It is changing how we conduct business and employees interact with their clients. Banking, healthcare, manufacturing, and retail firms have already started the digital transformation.

The businesses that use technology to enhance customer experiences, maximize marketing budgets, and deliver the services customers want are the best at digital transformation. To understand how RPA Tools enables digital transformation and take the first step toward implementing these insights into your business, you’ll need a working understanding of both ideas and their roles.

How RPA & Digital Transformation Work Together?

Robotic process automation tools can carry out tasks that employees usually do, from straightforward copying and pasting to complex bank reconciliations and invoicing. 

RPA services can help organizations achieve digital transformation by enhancing business performance. As a result, they can function within systems like ERP, CRM, and others. This enables companies to free up resources and shift them to higher-valued tasks like customer service, marketing, and sales, improving customer satisfaction and retaining customers.

Key parameters to consider while leveraging RPA for Digital Transformation

The simplicity of RPA’s implementation is one of the reasons businesses value it. Automating the fundamental tasks does not require years of experience; a rank novice only needs a few hours of training to accomplish the same. Digital transformation, however, involves more than just automating some simple tasks.

Businesses must take into account the following parameters or factors when implementing RPA for digital transformation:

Strategic Alignment 

The goals of an RPA program should be in line with the overall strategy for digital transformation. As an illustration, the RPA framework should include workflows or processes that can affect the customer experience if an enterprise wants to enhance the customer experience for its goods and services.

Any RPA program should align with digital transformation’s demands to ensure management focus and resource scaling when necessary.

Process Ability

Running their programs in a reliable and stable process environment is simple for RPA services. This is so that RPA execution won’t be messed up by any changes to the application or processes. 

RPA shouldn’t be used in systems and processes that are preparing for a quick digital transformation, according to businesses. Therefore, you should conduct a thorough evaluation of RPA’s suitability for the roadmap for digital transformation.

Governance

Stakeholders must plan to scale the automation activities in light of the overall digital transformation journey for RPA implementation to be successful. Scaling up RPA bots and making them effective will be difficult without planning and buy-in from stakeholders. 

Even though RPA is renowned for its simplicity in scaling, it might not succeed without the support of a sizable fleet of bots and direction from management and other stakeholders.

Change Management

RPA deployments frequently fall short because of poor planning and ineffective change management. It may result in new working methods, especially for staff members accustomed to performing their duties in a particular manner. Remember that any modification to an employee’s daily tasks can cause confusion and anxiety, frequently resulting in resistance.

RPA initiatives should thus be coupled with appropriate cultural transformation to facilitate such change management effortlessly. Transparent communication encourages people to adopt a new working style, approach, or scope.

Focused Approach

Robotic process automation services should not be an afterthought but an essential part of enabling digital transformation. The proper focus and ongoing support are crucial for developing a successful digital transformation strategy. A solid governance model, qualified resources, an appropriate control framework, well-defined process management plans, and RPA deployment should all be successful.

Financial Impact

The ability to reduce operational costs is one of the main advantages of achieving digital transformation. Calculate the cost savings over a year and five that would result from automating tedious and repetitive tasks while shifting staff to other critical processes.

Conclusion

RPA-enabled digital transformation framework is widely used globally across many functions and industries. RPA tools may assist in resolving issues such as managing a high volume of claims, operating a high volume of small value purchase orders, or managing a large volume of transactions while promoting digital transformation.

Referance taken from ONPASSIVE

 

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Digital Transformation

Date: 10/07/2022

Process Improvement and Digital Transformation

Before jumping into Which Process improvement stack to be adopted first , lets go through terminology and key features in context of Process improvement .

Digital Process Management  ( DPA  )

Automate manual tasks within a business process. The method builds on traditional Business Process Management (BPM) to help businesses transform end-to-end processes and deliver enterprise-wide digital transformation .

Stages

•Design – Break the process down into multiple tasks .

•Model – Model it using suitable BPMN software

•Execute – Execute the process , or put a system in place

•Monitor – Monitor and analyse the system .

•Optimize – Make changes to the process to improve it

Robotic Process Management  ( RPA  )

Automation technology based on metaphorical software robots / digital workers. It is sometimes referred to as software robotics.

Stages

•Gather - Understand current state and make capabilities

•Analyse - Create a business case and refine target state (if required)

•Design - Determine capability target state

•Execute - Identify all determinants and map path

•Improvise - Execute against mapped path

Business Process Automation  ( BPA  )

Business process automation, also known as business automation or digital transformation, is the technology-enabled automation of complex business processes. It can streamline a business for simplicity, achieve digital transformation, increase service quality, improve service delivery or contain costs.

Strategy

•Align on the way – Define the business values of digital transformation.

•Prepare for culture change – Put humans at the hearts of digital transformation

•Start small but strategic  -- Jump-start digital transformation with an impactful, measurable initiative.

•Map out technology  - Choose tech solutions that scale with your long-term strategy .

•Seek out partners & expertise – Do more and do it faster – with partners that share in your vision

•Gather feedback & refine --  Be flexible learn from experience and adjust accordingly.

•Scale & transform – New ways to improve will emerge – embrace them .

Artificial Intelligence (AI)

Machines are now able to analyse vast quantities of data and make predictions or make correct guesses about the information being analysed. AI is a broad term that encompasses Machine Learning and Deep Learning. The main point being, computers can offer us cognitive functions such as understanding what we say (NLP), recognising what we show it (Image recognition) and more.

Intelligent Process Automation (IPA)

Refers to the application of Artificial Intelligence and related new technologies, including Computer Vision, Cognitive automation and Machine Learning to Robotic Process Automation.

Intelligent Process Automation = RPA + AI

Intelligent Workflow

A workflow is a series of activities that are necessary to complete a task .

Intelligent workflows increase the visibility, flexibility, agility, value and efficacy of these tasks by adding  like AI and automation .

The benefits and ROI are really significant, even exponential. You’re decreasing operating costs by 40% to 70% within six months as per market survey .

Some of the UC

1)Fraud detection mechanisms –

2)Supply chain management system –

1)visibility challenges

2)Allocation challenges

3)And any UC combination of Blockchain and BPM is a candidate for IW e.g – Payments B2B, Tax filing and collections. Gov (Copyrights , Vehicle registrations) .

Scenario's for transformation & technology footprint .  

A) Organizational currently not having defined process steps, lack of measuring SLA & TAT technique , no E2E orchestration tool , in this scenario start with DPA – please refer slide 2.

B) There could be another scenario where system is already deployed & structure input / output defined e.g invoice , reports etc and lot many manual work is happening which could easily be replaced by digital workers . start with RPA – please refer slide 2 .

C) Some organizational may already have some maturity level where BPA = (DPA + RPA) is applicable slide 3.

D) Now buzzword IPA –Intelligent Process Automation (IPA) refer to Artificial Intelligence and related new technologies, including Computer Vision, Cognitive automation and Machine Learning to Robotic Process Automation IPA  = RPA + AI

E) Intelligent Workflow IW – Organisation must have some maturity level defined process , some automation may be in place using RPA / Scripting .

In nutshell IW =  BPA + IPA

Note - for any transformation / process improvement the selection of tool & technology depends on organizational maturity level mostly measured in (CMMI Level) .

Few questions may pop-up – Does this technology / approach replace each other ?

These technologies are not mutually exclusive , you may find some overlap between them and step as market and technology evolve there are shift between them it’s a Continuous Improvement .

another question may pop-up Whats NEXT ? Experience-Led Transformation .

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Internship & Live project

Date: 09/07/2022

*We are Offering Internship on Live Project *

1) Full Stack Development - MEAN , JAVA , Python 
2) Cloud - AWS , Azure , IBM , Google 
3) Digital Transformation Project - BPM , RPA 

Fullstck Projects  - 

Larnr Education - Online Education Portal
https://www.shibajidebnath.com/project/larnr-education-online-education-portal

SportsVisio Mobile Application - AI Based Recommendation
https://www.shibajidebnath.com/project/ai-based-application

AudioFly - A Online Audio Playing Portal
https://www.shibajidebnath.com/project/audiofly-a-online-audio-player

Pandeetji Website Portal - Online Pandeetji Service
https://www.shibajidebnath.com/project/pandeetji-website-portal-online-pandeetji-service-app

E-commerce Full Stack (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business.
http://ecommerce.sarvagyalearning.com/

Online course Full Stack - , is any course taught online instead of in-person. Many ecourses are pre-recorded, but can also include many other components that create an engaging learning experience outside of a traditional classroom environment: Live online sessions
http://ecourses.sarvagyalearning.com/

Cloud Use Case Lab Sessions 

 

Digital Transformation Project -

RPA Projects 

1) Automated Customer Support Emails (with Instructions)
2) Data Migration and Entry
3) Customer Onboarding
4) Invoice Creation

BPM Projects

Account Opening
With BPM, the time needed for approval for account openings has decreased from days to minutes. The automated and consistent process dramatically decreased account abandonment rates, and increased customer satisfaction. We also have experienced an increase in new applications and significant reduction in operational costs.

Capital Expenditures
Integrating a mobile application and streamlining the workflow for capital expense approvals has allowed us to cut off days from the approval process. It also has provided critical visibility into what part of the process the documents are in.

Claims Management
With BPM, we now have the process visibility and control needed to guarantee that the right contractor is assigned, that the repair workflow proceeds smoothly, that service quality meets our high standards, and that proper internal and customer reporting occurs at every stage.

Compliance and Risk Management
Use BPM to document processes according to industry-specified frameworks, assign control tests, identify risks and raise and track issues. By consolidating all audit information in a single, web-based interface, BPM allows us to effectively manage financial risk and ensure compliance.

Healthcare & Insurance
In an effort to provide health insurance coverage options across the country, a case management system was needed that could handle tasks including the intake, routing, review, and troubleshooting of applications submitted through the mail for enrollment.

Loan Origination
In a short period, our entire loan origination system moved from a paper-based system to a completely automated one. Before, our employees spent time and resources filling out paper-based forms and printing and assembling binders for clients.

Lease Management
Property Records allow employees to track property data and view its history to take knowledgeable action when needed. It completely eliminated the need for spreadsheets being managed manually, improving data integrity.

 

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How Today's Corporate Meeting Planner important 10 Keys

Date: 25/06/2022

Many organizations, including not - for - profits, businesses, civic and government groups, realize the need to include meetings, as part of their overall programing, etc. While some do so professionally, and effectively, many others seem to use a far less effective approach, and often net far lesser results than desired. An organization must delegate much of the responsibility for getting this achieved successfully to an individual, or individuals, with the knowledge, experience, capabilities, assets, skills and attitude, to be a true leader, in this component! In order to do so, this article will examine 10 keys, in terms of how today's meeting planners, must focus, and proceed.

 

1. Think on your feet: Select someone who is capable of expanding his comfort zone, and considering alternatives, and genuine knowledge and wisdom. One must be proactive, and willing to make adjustments, on the fly, viewing obstacles as challenges to overcome, rather than problems!

2. Greener meetings: At one time, few individuals thought much about the environmental impacts of things, while today, nearly every supermarket devotes aisles to natural and green products. Emphasize the green aspects of your meeting to potential attendees, as a selling point!

3. Get feedback from others: While many use post - event surveys, etc, one rarely is certain of the quality of the feedback. How can you know the value, if you don't know if the individual has the background or knowledge, to accurately evaluate it? Make a point of speaking to event regulars, as well as former attendees. Include a thorough discussion with vendors, also, so you can take advantage of their knowledge, expertise and perspective.

4. Escape from your comfort zone: Don't get stuck in the rut, of merely doing the same - old, same - old. Use those time - tested, positive approaches and nuances, but seek to always get better, and more relevant.

5. Use trustworthy vendors and venues: No matter how well you might plan and/ or negotiate, you will still be, at least partially, dependent upon your vendors and venues, to live up to their promises, and part of the bargain. Investigate those you will do business with, by speaking to their former customers, etc. Your vendors and venues will either help you shine, or sink your ship!

6. Be organized and clear: How will you assure your check - in/ registration process runs smoothly? You must have a list and responsibilities assigned, and prepared, for each component! When you delegate, be sure, each individual fully understands, and is prepared, to assume his responsibilities!

7. Get attendees to help you market: Ask your attendees to take pictures and share them, to Social Media. Assign a specific hash tag, to the event. Encourage this activity by offering some sort of prize, award, or recognition.

8. Know your group, and site: What is unique about your organization, and what do potential attendees, expect, desire and prioritize? Will they consider the event worthwhile, because they perceive value? How will you assure they do? What are the strengths and weaknesses of the specific venue, and how can you best utilize the strong - points, while minimizing the weaker ones? Be proactive!

9. Use creative solutions: Think outside the box! What can you do, to reduce expenses, while not affecting quality and/ or perceptions? How can you be better prepared? What might you do, to reduce the cost of supplies, etc? Might any of the vendors, also be willing to sponsor other aspects of the event?

10. Use metrics to measure your effectiveness: How will you determine how you've done, so you might address areas of weakness, and improve in the future? Remember, metrics are only as valuable, as the quality (or lack of) of the data/ information collected!

Professional meeting planners (and/ or event planners) use a time - tested, step - by - step approach, to make sure they've touched all the bases, and enhance their chance to deliver a quality result! Use these 10 steps to get closer to consistently producing better events, and results!

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Digital Marketing 2022

Date: 25/06/2022

Essentially, if a marketing campaign involves digital communication, it's digital marketing.

Inbound marketing versus digital marketing

Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.

Digital marketing considers how each individual tool can convert prospects. A brand's digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform.

Inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.

The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.

B2B versus B2C digital marketing

Digital marketing works for B2B as well as B2C companies, but best practices differ significantly between the 2.

• B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages.
• B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.
• B2B decisions tend to need more than 1 person's input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.

Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. Your strategy always needs to be geared toward your own customer base, whether you're B2B or B2C.

Types of digital marketing

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples.

Search engine optimization

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”

The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:

• Quality of content
• Level of user engagement
• Mobile-friendliness
• Number and quality of inbound links

The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

In SEO, there's no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it's impossible to make exact predictions. What you can do is closely monitor your page's performance and make adjustments accordingly.

Content marketing

SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.

As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.

Content marketing matters, and there are plenty of stats to prove it:

• 84% of consumers expect companies to produce entertaining and helpful content experiences
• 62% of companies that have at least 5,000 employees produce content daily
• 92% of marketers believe that their company values content as an important asset

As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.

Social media marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.

Because social media marketing involves active audience participation, it has become a popular way of getting attention. It's the most popular content medium for B2C marketers at 96%, and it's gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.

Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you're reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

Direct purchase may not even be a goal of your social media marketing strategy. Many brands use social media marketing to start dialogues with audiences rather than encourage them to spend money right away. This is especially common in brands that target older audiences or offer products and services not appropriate for impulse buys. It all depends on your company's goals.

To learn more about how Mailchimp can help with your social media strategy, check out the comparison of our free social media management tools versus others.

Pay-per-click marketing

Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it.

How and when people see your ad is a bit more complicated. When a spot is available on a search engine results page, also known as a SERP, the engine fills the spot with what is essentially an instant auction. An algorithm prioritizes each available ad based on a number of factors, including:

• Ad quality
• Keyword relevance
• Landing page quality
• Bid amount

Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is a newsletter signup or a call made to your home office.

Whatever you choose as your target conversions, you can track them via your chosen platform to see how your campaign is doing.

Affiliate marketing

Affiliate marketing lets someone make money by promoting another person's business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.

It works using a revenue sharing model. If you're the affiliate, you get a commission every time someone purchases the item that you promote. If you're the merchant, you pay the affiliate for every sale they help you make.

Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants.

Whether you want to be an affiliate or find one, the first step is to make a connection with the other party. You can use a platform designed to connect affiliates with retailers, or you can start or join a single-retailer program.

If you're a retailer and you choose to work directly with affiliates, there are many things you can do to make your program appealing to potential promoters. You'll need to provide those affiliates with the tools that they need to succeed. That includes incentives for great results as well as marketing support and pre-made materials.

Native advertising

Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising.

Native advertising was created in reaction to the cynicism of today's consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.

A native ad gets around this bias by offering information or entertainment before it gets to anything promotional, downplaying the "ad" aspect.

It’s important to always label your native ads clearly. Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it's advertising.

When your consumers know exactly what they're getting, they'll feel better about your content and your brand. Native ads are meant to be less obtrusive than traditional ads, but they’re not meant to be deceptive.

Marketing automation

Marketing automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising.

According to statistics:

• 90% of US consumers find personalization either “very” or “somewhat” appealing
• 81% of consumers would like the brands they engage with to understand them better
• 77% of companies believe in the value of real-time personalization, yet 60% struggle with it

Marketing automation lets companies keep up with the expectation of personalization. It allows brands to:

• Collect and analyze consumer information
• Design targeted marketing campaigns
• Send and post marketing messages at the right times to the right audiences

Many marketing automation tools use prospect engagement (or lack thereof) with a particular message to determine when and how to reach out next. This level of real-time customization means that you can effectively create an individualized marketing strategy for each customer without any additional time investment.

Email marketing

The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted. This means having an opt-in list that does the following:

• Individualizes the content, both in the body and in the subject line
• States clearly what kind of emails the subscriber will get
• Offers a clear unsubscribe option
• Integrates both transactional and promotional emails

You want your prospects to see your campaign as a valued service, not just as a promotional tool.

Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.

It can be even better if you incorporate other techniques such as marketing automation, which lets you segment and schedule your emails so that they meet your customer's needs more effectively.

The benefits of digital marketing

Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits.

A broad geographic reach

When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business's market reach.

Cost efficiency

Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place.

With digital marketing, you can create just 1 content piece that draws visitors to your blog as long as it's active. You can create an email marketing campaign that delivers messages to targeted customer lists on a schedule, and it's easy to change that schedule or the content if you need to do so.

When you add it all up, digital marketing gives you much more flexibility and customer contact for your ad spend.

Quantifiable results

To know whether your marketing strategy works, you have to find out how many customers it attracts and how much revenue it ultimately drives. But how do you do that with a non-digital marketing strategy?

There's always the traditional option of asking each customer, “How did you find us?"

Unfortunately, that doesn't work in all industries. Many companies don't get to have one-on-one conversations with their customers, and surveys don't always get complete results.

With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the number of desired conversions that you get, whether that means email open rates, visits to your home page, or direct purchases.

Easier personalization

Digital marketing allows you to gather customer data in a way that offline marketing can't. Data collected digitally tends to be much more precise and specific.

Imagine you offer financial services and want to send out special offers to people who have looked at your products. You know you'll get better results if you target the offer to the person's interest, so you decide to prepare 2 campaigns. One is for young families who have looked at your life insurance products, and the other is for millennial entrepreneurs who have considered your retirement plans.

How do you gather all of that data without automated tracking? How many phone records would you have to go through? How many customer profiles? And how do you know who has or hasn't read the brochure you sent out?

With digital marketing, all of this information is already at your fingertips.

More connection with customers

Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.

Think about your social media strategy. It's great when your target audience sees your latest post, but it's even better when they comment on it or share it. It means more buzz surrounding your product or service, as well as increased visibility every time someone joins the conversation.

Interactivity benefits your customers as well. Their level of engagement increases as they become active participants in your brand's story. That sense of ownership can create a strong sense of brand loyalty.

Easy and convenient conversions

Digital marketing lets your customers take action immediately after viewing your ad or content. With traditional advertisements, the most immediate result you can hope for is a phone call shortly after someone views your ad. But how often does someone have the time to reach out to a company while they're doing the dishes, driving down the highway, or updating records at work?

With digital marketing, they can click a link or save a blog post and move along the sales funnel right away. They might not make a purchase immediately, but they’ll stay connected with you and give you a chance to interact with them further.

Digital marketing creates growth

Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential

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