Digital Marketing Fundamental

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Course Overview

Overview

Digital marketing is promoting or marketing your brand through online technology or channels like a search engine, mailing, social media and websites.

Curriculum

Digital Marketing has bridged the gap between offline shops and customer interaction. Since digital marketing uses online platforms for advertising, it is less time consuming, easy to access and most importantly, cost-effective.

The digital market is multifaceted, and hence, businesses and marketers can apply a variety of sure success marketing strategies through SEO and SEM, Social Media Marketing and Advertising, Content Creation for improving the brand performance, engagement and creating awareness.

The reason digital marketing proves to be cost-effective as compared to traditional marketing or offline shops is that the marketer has full control over advertising. When businesses choose to advertise online, on social media, website or through emails, they can set a budget for ad space. 

In addition to that, they can track the metrics, performance statistics, choose/control their audience and also gain feedback.

Digital Marketing Fundamental

Top 10 Major Digital Marketing Modules

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Social Media Advertising (SMA)

Email Marketing

  • Understanding of Email Marketing

Digital Marketing Metrics and KPIs

  • Website traffic
  • Source for Traffic
  • Bounce Rate
  • Time on Page

Google Tools for Digital Marketing

  • Google Analytics:
  • Google Trends:
  • Google AdWords:
  • Google AdSense:

Website Planning

  • These digital marketing modules will cover all the necessary components required for a simple yet distinct UX and UI for your website.

Key Take-aways:

  • Understanding what is SEO, How it works
  • SEM for Digital Advertisements
  • Using Social Media for Marketing
  • Using Social Media for Advertising
  • Email Marketing 
  • SEO Reporting
  • Studying Digital Marketing Metrics and KPIs
  • Tools for Digital marketing
  • Planning a user-friendly Website

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Digital Marketing Fundamental

This course features:
  • Lectures
  • Quizzes
  • Duration
  • 3 hours
  • Skill level
  • Beginners
  • Language
  • English / Hindi / Bengali
  • Students
  • 10
  • Assessments
  • Zero Cost EMI Facility Available